Auswide Bank is proud to announce a new relationship with Elders, a trusted name in Australian agriculture for 185 years. Under this relationship, Elders will distribute a range of financial products under the Elders brand, delivering greater access to banking solutions for rural and regional Australians.
The relationship represents a fusion of Elders’ extensive nationwide network and deep understanding of the agricultural sector, with Auswide Bank’s proven expertise in financial services. Through a white-label agreement, Elders will offer deposit products directly to their customers, including term deposits, farm management deposits, cash management accounts and savings accounts, with credit cards coming soon.
Auswide Bank Managing Director and CEO, Doug Snell, said the relationship is a testament to the collaboration and shared vision between the two organisations.
“Like Auswide Bank, Elders have a strong relationship with their customers and a deep understanding of their needs, making them the ideal partner to deliver these services.
“By combining Elders’ industry expertise with Auswide Bank’s financial capability, the relationship will expand our reach into rural and regional Australia, enabling Elders to provide face-to-face banking solutions and support that these communities may not currently have access to at a local level,” Doug said.
The majority of Elders’ branches will soon offer Auswide Bank products under the Elders’ brand. It is expected products will become available to Elders’ customers from the first quarter of calendar year 2025.
About Elders
As a trusted Australian agribusiness, Elders has played an important role in the agricultural sector for 185 years. Elders’ network across Australia offers links to markets, tailored advice and specialist knowledge across a range of products and services, including farm supplies, agronomy, livestock, wool, grain, finance, insurance, and real estate. With a focus on innovation, Elders is committed to a sustainable and prosperous future for rural and regional communities.
Learn more: https://elders.com.au/
